Pricing and fees: Passion.io vs FitCoUp
As of October 2026 Passion.io costs $119 per month on Launch, billed yearly, with a 3.9% fee on sales. Scale is $279 and Expand is $599 with the App Store listing. Passion Plus is custom priced at a 1.9% fee. No free trial is advertised.
FitCoUp costs 99 EUR per month on Basic (300 students), 499 on Pro (3,000 students), 899 on Enterprise (15,000 students, native apps, live sessions) and 1,499 on Agency (unlimited, up to 10 schools). Annual billing gives two months free. The platform fee is 0% on every plan, only Stripe processing applies, and every plan has a 14 day free trial without a card.
What your students get
Passion.io students use the creator's app. FitCoUp students open your link and get a branded PWA with the program as a day by day path:
- Guided workout player with per exercise countdown, rest timer, next move preview and alternatives.
- Circuits, intervals and rounds, follow along video mode, resume where you stopped.
- Mood and pain check-in, streaks with two freezes a month, milestones at 1, 7, 14, 21, 50 and 100 sessions.
- Renewal price shown before a trial ends, cancellation in two taps, pause option.
Selling and retention
FitCoUp treats selling as a funnel you can measure: the quiz maps answers to a program and an offer, captures email with separate consent, records UTM and reports drop-off per question. A product carries monthly, 3 month, 6 month, annual, lifetime and one-time prices; Pro adds coupons, order bumps and upsells. Retention is part of the core: 16 rules and 64 templates in English and Ukrainian, sent in-app, by email and push, enabled on day one. Trials get nudges on day 1, 3 and 5 and a notice before the end; monthly plans get streak alerts, inactivity flows, dunning, cancel save offers and a win-back at day 30.
Who should stay on Passion.io
Passion.io is the better fit when:
- You need a native App Store app at the Expand price of $599; FitCoUp native apps start on Enterprise at 899 EUR.
- Your app is already published and your audience finds you through the store.
- You prefer yearly billing with a 3.9% share over a fixed plan while sales are small.
- Your content is outside fitness and needs no workout player or training cadence.
Moving from Passion.io to FitCoUp
Bring students over with a CSV import of email, name, program and end date. Upload videos to private storage, or link them from YouTube, Vimeo or Bunny. Start from a template such as a 4 week mobility program with 12 sessions. Subscriptions restart in your FitCoUp checkout; a coupon helps returning students. A school can be live the same day; a full catalog takes about a week. Hosting is in the EU (Frankfurt), health data is stored only with consent, and your data exports at any time.