Pricing and fees: Playbook vs FitCoUp
As of October 2026 Playbook is free to start with no monthly fee. The standard split is 80/20 on net revenue after processing and app store fees: a $14.99 in-app subscription leaves the creator about $8.39 (56%), a sale through the creator's own page with Stripe about $11.39 (76%). Creators must apply.
FitCoUp plans in EUR per month: Basic 99 for 300 students, Pro 499 for 3,000, Enterprise 899 for 15,000, Agency 1,499 for unlimited. Annual billing gives two months free. The platform fee is 0%, only Stripe processing applies, and every plan has a 14 day trial without a card. The split grows with revenue; the plan price stays flat.
What your students get
Playbook subscribers use the Playbook marketplace app and can browse other trainers there. FitCoUp students open your link and install your branded PWA on iOS and Android.
- Programs as a day by day path with weeks, modules and free preview lessons.
- Guided player. per exercise countdown, rest timer, next move preview, alternatives, follow along mode.
- Streaks with two freezes a month, milestones at 1, 7, 14, 21, 50 and 100 sessions.
- Measurements, goal forecast, progress photos, interface in English and Ukrainian.
Selling and retention
Playbook offers a marketplace and a sales page, with no quiz or form builder.
FitCoUp is built around a funnel you own. The quiz maps answers to a program and an offer with branching rules, captures email and shows drop-off per question. One program sells as monthly, 3 month, 6 month, annual, lifetime or one-time; Pro adds coupons, order bumps and upsells. The retention engine runs 16 rules and 64 templates from day one: trial nudges, streak alerts, inactivity flows, dunning, cancel save offers and a win-back after 30 days.
Who should stay on Playbook
Playbook is the better choice when:
- You want zero fixed cost while you test whether your audience pays.
- You publish standalone workouts and discovery among 500+ instructors drives growth.
- Your revenue is small enough that a 20% split costs less than a 99 EUR plan.
- You do not need a quiz funnel, nutrition products or your own student data.
Moving from Playbook to FitCoUp
Billing does not move between platforms: a Playbook subscriber pays Playbook, so students restart their subscription in your checkout, ideally with a coupon or a free trial. Then import a CSV with email, name, program and end date, upload videos to private storage or link them from YouTube, Vimeo or Bunny, and start from a template such as a 4 week mobility program with 12 sessions, offers and trials in one click. A school can be live the same day; a full catalog takes about a week. The 14 day trial needs no card.