Pricing: Thinkific vs FitCoUp
As of October 2026 Thinkific lists Basic at $54 per month ($40 on annual billing), Start at $109 ($82) and Grow at $219 ($164), plus a Plus tier with custom pricing. The branded mobile app is an add-on at $199 per month. The trial is 30 days, and a free plan exists for a single course with Thinkific branding. Transaction fee terms depend on the payment setup; check the Thinkific pricing page for the current conditions.
FitCoUp plans in EUR per month: Basic 99 for 300 students, Pro 499 for 3,000, Enterprise 899 for 15,000, Agency 1,499 for unlimited, two months free on annual billing, 0% platform fee on every plan, 14 day trial without a card. The branded PWA is in every plan; native store apps come with Enterprise and Agency. For a coach who needs a branded app, the comparison is Thinkific Start plus the app add-on against FitCoUp Basic.
What students get
Thinkific students log into a course site or the Thinkific app and watch lessons in a course player. FitCoUp students install your branded PWA and follow a program as a day by day path.
- Guided workout player. per exercise countdown, rest timer, next move preview, intervals and rounds, alternatives.
- Streaks with two freezes a month, milestones with badges and rewards, calendar and progress charts.
- Measurements, goal forecast, progress photos, mood and pain check-in stored only with consent.
- A reminder before every charge, cancellation in two taps, pause instead of losing progress.
Selling and retention
Thinkific sells through course landing pages, bundles, coupons and order bumps, with communities and live lessons on higher plans. FitCoUp sells through a quiz funnel in every plan that maps answers to a program and an offer, sells one program as monthly, 3 month, 6 month, annual, lifetime or one-time, and runs funnels after the sale: a one-click offer on the thank you page, the first two checkout recovery emails, upsell funnels from an entry product to the membership and to the next level. Retention is a core feature with 16 rules and 64 templates; failed payments are retried on day 1, 2 and 3 with a card update in one tap. Client economics shows LTV, CAC per channel, payback and revenue from each mechanic.
Who should stay on Thinkific
Thinkific is the better choice when:
- Your product is a knowledge course with quizzes, certificates and completion tracking rather than training sessions.
- You teach a wide catalog across topics and want one general platform for all of it.
- You need the Thinkific app marketplace integrations for your existing stack.
- You do not need a branded app, timers, streaks or a retention engine.
Moving from Thinkific to FitCoUp
Export students from Thinkific and import a CSV into FitCoUp with email, name, program and end date. Upload videos to private storage or link them from YouTube, Vimeo or Bunny. Rebuild each program from a template with weeks and modules, set sequential access and publish when the first lesson is ready. Subscriptions restart in your checkout with a coupon or a trial, since billing does not transfer. A school can be live the same day; a full catalog takes about a week.