Plans, trials and plan changes
One product can carry monthly, 3 month, 6 month, annual, lifetime and one-time offers, so a client picks the commitment that fits. Free or paid trials are for new students only.
Plan changes use proration: an upgrade applies at once with credit for the unused time, a downgrade applies at the end of the period. Clients can pause instead of canceling, and their progress waits for them.
Cancel flow with save offers
Cancellation takes two taps, and between them the client sees a reason step and the save offers you enable.
- Reasons are collected on every cancellation.
- Pause for 30 days, so a client in a busy month keeps progress and comes back.
- 50% off the next month for a client who hesitates on price.
- Switch to annual for a client who prefers to commit for a year.
- Refunds with a reason that revoke access.
Dunning for failed payments
When a card fails, FitCoUp retries the payment on day 1, day 3 and day 7, and the retention engine sends failed payment messages in between so the client can update the card. A renewal notice goes out three days before a monthly renewal, and the renewal price is shown before a trial ends.
Payments run through Stripe Connect into your own Stripe account. FitCoUp never holds your money and takes a 0% platform fee, so only Stripe processing applies.
Retention automation for creators: 16 rules, 64 templates
The retention engine is part of the core, enabled on day one and editable. Messages go out in-app, by email and push, in English and Ukrainian.
- Trial. welcome on day 0, nudge on day 1 if the first session is not done, check-in and first measurement on day 3, conversion offer on day 5, service notice two days before the end.
- Monthly. habit confirmation after three sessions in week one, streak at risk the day before it breaks, renewal notice three days before.
- Inactivity at 3, 7 and 14 days with a pause offer.
- Win-back after 30 days with a coupon.
- Measurement reminder after 7 days, only with health consent.
- Rewards for milestones and streaks. a message, a coupon, content access or an extra freeze.
Measure churn and keep what works
On Pro and above, analytics reports churn, trial conversion, revenue and refunds, so you see whether a save offer or a template change moved the number. Every template can be edited, so you adjust wording or timing without touching the logic.
Basic at 99 EUR includes subscriptions, trials, one-time products and the retention flows for trials and monthly plans. Pro adds coupons, order bumps and upsells, and Enterprise adds advanced lifecycle email and push.