Step one: the link in bio becomes a quiz
A follower who taps the link has a question in mind: is this for me. A quiz answers it. Five to eight questions about the goal, the level, the equipment, the time available and the limitations, and a result page that reveals a plan in the follower's own words and leads to one program and one offer. FitCoUp includes the quiz builder with templates and branching rules in every plan, captures email before or after the result with a separate marketing consent and records UTM and source, so you know which reel brought members.
Step two: make the first purchase small and immediate
Followers trust your content and still hesitate at a 6 month commitment. The entry product is a one-time program or a trial of the membership, with the first session available the moment the payment clears. The branded PWA installs from your link on iOS and Android, and the welcome message on day 0 points to the first session. The first completed session within 24 hours is the strongest signal that the member will stay.
Step three: run a launch sequence with a deadline
A single post does not launch anything. A sequence of seven days of stories and reels, each with one angle (the problem, the method, a student story, the program path, the questions, the offer, the deadline) and each pointing to the quiz, does. Deadlines and quantity limits on an offer in FitCoUp are real: the offer closes when the date or the count is reached. Coupons for the launch week are part of Pro and above.
- Day 1. the problem your followers describe in DMs, in their words.
- Day 2. how the program solves it, shown as the day by day path.
- Day 3. what a session looks like in the player, a screen recording.
- Day 4. the questions you get most, answered.
- Day 5. the offer, the price ladder and the trial.
- Day 6 and 7. the deadline, the count of places left, the last call.
Step four: answer the DMs once, in the quiz and the FAQ
Every question you answer in a DM is a question the quiz or the program page should answer. Add the top five to the result page and the offer description, and let the quiz branching handle the rest: a follower without equipment sees the home version, a follower with a sore knee sees the alternatives. Support tickets inside FitCoUp replace the DM thread for buyers and keep the history with the student's profile.
Step five: let the funnel carry them to the membership
A follower who bought the entry program is the best lead for the membership. The upsell funnel in FitCoUp offers the membership after three sessions in the first week of a one-time purchase, with the purchase counted toward the first month, and the annual plan after the second paid month. The thank you page already carried one one-click offer at the time of purchase. Retention flows handle the rest: a streak at risk message, inactivity at 3, 7 and 14 days, a reminder before every charge, failed payment retries and a win-back at day 30. The dashboard then shows the LTV of the Instagram cohort next to the CAC of zero, and what each mechanic earned.
What to measure after the first launch
Quiz starts and completions, drop-off per question, email captures, checkouts started and paid, first sessions completed within 24 hours, and 30 day retention. FitCoUp shows the funnel from visit to quiz to checkout to purchase and the trial conversion. The number to improve first is usually the quiz completion or the first session, since both are free to fix.