Pricing and fees: Everfit vs FitCoUp
As of October 2026 Everfit Starter is free for 5 clients. Pro runs from $19 to $290 per month and Studio from $105 to $430. Add-ons: Autoflow from $29, On-Demand Collections $25, Payments $9, Meal Plans $39. The trial is 30 days; the standalone white label app is Enterprise only.
FitCoUp costs 99 EUR per month on Basic (300 students), 499 on Pro (3,000 students, community, analytics, nutrition products), 899 on Enterprise (15,000 students, native apps, live sessions) and 1,499 on Agency (unlimited, up to 10 schools). Annual billing gives two months free. Stripe payments are included on every plan, the platform fee is 0% and the 14 day trial needs no card.
What your students get
An Everfit client gets a coaching app with assigned workouts and, with add-ons, meal plans and collections. A FitCoUp student installs your branded PWA, built for following a program alone:
- Programs as a day by day path with challenges on fixed start dates.
- Guided workout player. per exercise countdown, rest timer, next move preview, alternatives, circuits and intervals.
- Resume where you stopped, mood and pain check-in, completion celebration.
- Streaks with two freezes a month, milestones at 1, 7, 14, 21, 50 and 100 sessions.
Selling and retention
On Everfit, Autoflow automation starts from $29 per month and Payments is a $9 add-on; on FitCoUp selling and retention are in the core. The quiz funnel maps answers to a program and an offer, captures email and records drop-off per question. One product carries monthly, 3 month, 6 month, annual, lifetime and one-time prices; Pro adds coupons, order bumps and upsells. The retention engine runs 16 rules and 64 templates from day one: trial nudges, streak alerts, inactivity flows with a pause offer, dunning, cancel save offers and a win-back after 30 days.
Who should stay on Everfit
Everfit is the better choice when:
- You coach up to 5 clients and the free Starter covers you.
- You build individual meal plans with the Meal Plans add-on; FitCoUp sells nutrition products only.
- Your clients expect a coach to assign and adjust each week's training.
- You run a studio on Everfit Studio and the workflow is set.
Moving from Everfit to FitCoUp
Import a CSV with email, name, program and end date. Start from a template such as a 4 week mobility program with 12 sessions, or rebuild programs in the builder. Upload videos to private storage or link them from YouTube, Vimeo or Bunny. Subscriptions restart in your FitCoUp checkout; a coupon helps returning clients. A school can be live the same day; a full catalog takes about a week, and the 14 day trial needs no card. FitCoUp is built by ZBL Company BV (Belgium), the team behind Zubalenok and 30+ digital products with 80,000+ active clients.