Pricing and fees: ABC Trainerize vs FitCoUp
As of October 2026 ABC Trainerize prices by client count: Basic free for 1 client, Grow $9 to $10, Pro 5 $23 to $25, Pro 50 $120 to $135, Pro 200 $199 to $250, Studio Plus $248 to $275 per location. Add-ons: custom branded app $169 one-time plus $99 per year, Stripe payments $10 per month, Video Coaching $10 per month, Advanced Nutrition. The 30 day trial needs no card.
FitCoUp prices by school size in EUR per month: Basic 99 (300 students, 1 seat), Pro 499 (3,000 students, 5 seats), Enterprise 899 (15,000), Agency 1,499 (unlimited). Annual billing gives two months free. Stripe payments, branded PWA and quiz funnel are included, the platform fee is 0%, and the 14 day trial needs no card.
What your students get
Trainerize gives a client a coaching app with assigned workouts, habits, wearable sync and messaging. FitCoUp gives a student a branded PWA with the program as a day by day path:
- Guided workout player with per exercise countdown, rest timer, next move preview and alternatives.
- Circuits, intervals and rounds, follow along video mode, resume where you stopped.
- Streaks with two freezes a month, milestones at 1, 7, 14, 21, 50 and 100 sessions.
- Renewal price shown before a trial ends, cancellation in two taps, pause option.
Selling and retention
Trainerize is built around a coach selling coaching through messaging and the Stripe add-on.
FitCoUp is built around a program that sells itself: the quiz funnel lands each visitor on a plan reveal with the matching offer. One product carries monthly, 3 month, 6 month, annual, lifetime and one-time prices; Pro adds coupons, order bumps and upsells. The retention engine covers the trial with nudges on day 1, 3 and 5 and the monthly plan with streak alerts, inactivity flows, dunning and a win-back at day 30. The cancel flow offers a 30 day pause, 50% off the next month or a switch to annual.
Who should stay on ABC Trainerize
Keep Trainerize when coaching is the business:
- You write individual programs and adjust them weekly for each client.
- Wearable data and daily messaging are part of your service; FitCoUp does not sync wearables.
- You have 1 to 5 clients, where $9 to $25 per month beats a 99 EUR plan.
- You run a gym with hybrid memberships and need Studio Plus per location.
Moving from Trainerize to FitCoUp
Many coaches keep 1:1 clients on Trainerize and build the program business on FitCoUp. Import a CSV with email, name, program and end date. Rebuild programs in the builder or start from a template such as a 4 week mobility program with 12 sessions. Upload videos to private storage or link them from YouTube, Vimeo or Bunny. A school can be live the same day; a full catalog takes about a week. The 14 day trial needs no card.