What yoga teachers sell online and how to structure it
A foundations course, for example a 6 week beginner series at 69 EUR one-time, is built as modules with sequential access. A membership, for example 19 EUR per month with a 7 day free trial, opens the class library and a new program every month. Prices are examples; set your own.
- Beginner course. modules per week, a free preview class, lifetime access.
- Membership. monthly or annual on one product, a trial for new students only, pause available.
- Challenge. 21 mornings of practice with a fixed start date and a deadline on the offer.
- Workshop recording. a one-time product, or an order bump at checkout on Pro.
- Offers. monthly, 3 month, 6 month, annual, lifetime and one-time, plus coupons.
A player made for flow, breath and holds
Follow along video mode plays a full class, with resume where you stopped. For pose by pose sequences the player gives a countdown for holds, a rest timer between sides, a preview of the next pose and alternatives for tight hips or a wrist issue. Progress shows streaks with two freezes a month, measurements such as fold distance, progress photos side by side, and milestones at 1, 7, 14, 21, 50 and 100 sessions.
A quiz that sends each student to the right practice
A new follower rarely knows whether to start with the beginner course or the membership. The quiz funnel builder asks about experience, goals such as flexibility, calm or strength, time per day and restrictions, then branching rules map the answers to a program and an offer. Email capture sits before or after the result with separate marketing consent, and analytics show drop-off per question.
Keeping students practicing between challenges
Regulars lapse quietly. The retention engine, 16 rules with 64 templates in English and Ukrainian across in-app, email and push, is on from day one and fully editable.
- Trial. day 0 welcome, day 1 nudge, day 3 check-in, day 5 offer, a notice two days before the end.
- Habit. confirmation after three sessions in week one; a streak at risk reminder the day before it breaks.
- Inactivity. messages at 3, 7 and 14 days with a pause offer.
- Renewal. a notice three days before, retries on day 1, 3 and 7 after a failed payment.
- Rewards. a coupon, extra content or an extra freeze at milestones.
Moving from Zoom, YouTube and marketplaces
Recordings on YouTube, Vimeo or Bunny work as external links, or move to private storage. A CSV import with email, name, program and end date brings students over with their paid access. Live classes on Zoom can continue; live sessions inside the app come with the Enterprise plan. Playbook, as of October 2026, keeps subscribers inside its own marketplace app and takes a standard 20% of net revenue. On FitCoUp the student is yours and the platform fee is 0%.