Day 1: the promise and the audience
Write one sentence: who the program is for, what changes in four weeks and how they will know. A mobility coach might write: for desk workers with tight hips, a 4 week path to a comfortable deep squat, measured by fold distance. Everything else in the week serves that sentence. Pick the first audience from people who already follow you or trained with you; the guide on selling to existing clients first explains why.
Day 2: the program as a 4 week path
Start from the FitCoUp template: a 4 week program with 12 sessions, modules per week, offers and trials created in one click. Replace the session names with yours, record or upload the first lesson, set sequential access so week two opens after week one, and mark one lesson as a free preview. The exercise library gives each move timing, reps and alternatives for restrictions. Publish when the first lesson is ready; the remaining lessons can land while the first students are in week one.
Day 3: offers and prices
Two offers are enough for a first launch: a one-time price for the program with lifetime access, and a membership trial for people who want ongoing support. Set the price ladder on the membership (monthly and annual at least), a launch deadline on the one-time offer, and decide whether the trial is free or paid. The pricing guide covers the decision. Write the result page and the offer description with the five questions you hear most.
Day 4: the quiz
Start from a quiz template, keep five to eight questions (goal, level, equipment, time, restrictions), set the branching rules so each path lands on your program with the right offer, and place the email capture before or after the result with a separate marketing consent. Test it on your own phone. UTM capture is automatic, so tomorrow's announcement links can carry the source.
Day 5: the app and payments
Set the name, logo, colors and app icon; the contrast check runs automatically. Connect Stripe through Stripe Connect so payouts go to your account, add your legal name for receipts and the terms and privacy texts, and consent for pixels if you use them. Install the PWA on your own phone from your link and run one session in the player. The retention engine is already on with 16 rules and 64 templates; read the day 0 and day 1 messages and edit the tone.
Day 6: the announcement
Announce to the people from day 1 first: a message to past clients, a post and stories to followers, an email if you have a list. Each message leads to the quiz, names the deadline and shows a screen of the first session. Keep the DMs short by pointing to the quiz. The launch checklist in FitCoUp ticks the items the platform can verify itself: a published program, an offer, a connected Stripe account, the quiz live.
Day 7: the first students and the first session
The launch is done when the first student completes the first session, not when the post goes out. Watch the dashboard: quiz completions, checkouts, first sessions within 24 hours. Answer support tickets the same day. The thank you page already carried the one-click offer, and the upsell funnel will offer the membership after three sessions in the first week. Next week, finish the remaining lessons and read the growth playbook for the first mechanic to tune.