Funnel analytics for creators: visit to quiz to purchase
The funnel starts where traffic lands. UTM and source are captured on every visit and every lead, so a Meta campaign and a link in your social profile show up as separate sources. From there you see how many people start the quiz, where they drop off question by question, how many reach checkout and how many buy.
Because the quiz, the checkout and the programs all run on your FitCoUp link, the numbers come from one system.
Trial to paid conversion tracking
Trial conversion is its own report. You see how trials turn into paid plans, and next to it sits the trial flow from the retention engine: welcome on day 0, nudge on day 1, check-in on day 3, conversion offer on day 5 and the service notice two days before the end.
When the number moves, you know which message to edit. All 64 templates are editable, and the renewal price is always shown before a trial ends.
What the analytics dashboard reports
One dashboard, with the reports a fitness business checks weekly.
- Funnel from visit to quiz to checkout to purchase.
- Trial conversion.
- Churn on subscriptions.
- Completion and lesson drop-off per lesson.
- Revenue and refunds.
- Traffic sources with UTM and quiz drop-off per question.
Content and retention metrics
Completion and lesson drop-off show which session loses people. Fix it in the program builder: add an alternative for a restriction, shorten a lesson, or move it later in the path. Version history keeps the previous lesson in case the change made it worse.
Churn comes with context. The cancel flow records a reason on every cancellation, refunds carry a reason, and the inactivity rules at 3, 7 and 14 days work on the clients who are about to show up in churn. Measurement and progress data from the player is stored only with consent.
Export, access and privacy
Analytics is for your team as much as for you, with roles that control what each person sees.
- CSV export of every report.
- Data export API on Enterprise and Agency.
- Analyst, support and content roles see masked student emails.
- Audit log of every action and two factor authentication.
- Meta Pixel, GA4 and TikTok pixel load only after cookie consent.
- Data hosted in the EU in Frankfurt, with creator export of students, progress and sales at any time.